Local SEO is the process of optimising your online presence to attract more customers from your local area. It involves making sure your website and other online channels are optimised for Local SEO, which means they appear as high as possible in Local search results.
Local SEO is important because it helps you attract customers who are actually in your geographic area, which makes it more likely they’ll visit your store or call your business.
One way to optimise your Local SEO is to create a Google Business Profile. This is a free listing that appears on Google Maps and Google search results, and it includes your business name, address, phone number, website, hours, and categories. Creating a Google Business Profile is a quick and easy way to improve your Local SEO, and it can help you attract new customers from your area.
You can of course do this yourself, but if you take advantage of our services, we can claim your listing, optimise it and promote it so you start getting more leads and opportunities for sales in your local area. Call us now for a free consultation!
National SEO is the practice of optimising a website for Google search results with the goal of earning higher web traffic levels from searchers who are looking for results on a national level. This type of SEO is different from Local SEO, which aims to earn higher web traffic levels than from searchers who are looking for results on a local level.
National SEO requires a different strategy than Local SEO and should be treated as its own distinct entity. The main difference between National and Local SEO is that National SEO is focused on ranking for broader, more general keyword terms, whereas Local SEO is focused on ranking for more specific, niche keyword terms. National SEO is also less concerned with location-based factors like city and state than Local SEO is.
When working on national SEO projects, we use more tactics like link building and content marketing to try to improve a website’s ranking on SERPs, whereas Local SEO projects require optimisations like claiming local directory listings and adding NAP (Name, Address, Phone Number) to every listing. This information is also added to a client’s website to improve the chances of being found by local searchers.
Because National SEO and Local SEO are so different, it’s important not to try to treat them as the same thing. Doing so will likely result in disappointing SEO results. Instead, focus on creating a National SEO strategy that’s tailored to your business’s needs and goals. And if you’re also looking to rank better in local search results, create a separate Local SEO strategy as well. By doing so, you’ll stand the best chance of achieving success with both National and Local SEO.
At BE Marketing and SEO we can structure a marketing plan that cover National and Local SEO. It depends on your distinct business requirements, and we will work with you all the way! Contact us now to find out more!
Video marketing is one of the most efficient and effective ways to reach out to potential customers and promote your products or services.
A video can be a great way to show off your company’s personality, as well as your products or services in a way that is both engaging and visually appealing. Thanks to the rise of social media, video marketing is more accessible than ever before. In fact, you can now create simple promotional videos with just a few clicks of a button.
With video marketing, you can reach out to potential customers on multiple platforms, including YouTube, Facebook, and Instagram. Thanks to the power of video marketing, you can connect with your target audience in a way that is both personal and impactful.
We create simple, promotional videos based on a client’s product or service. Some are just used to promote the local listing, while others are more focused on an end goal of selling the product or service. Whatever your needs are, we provide affordable video production to help your business. Contact us for more information.
Here is a sample of a video designed to provide citations and a boost to a local listing:
Link building is the process of acquiring links from other websites to your own. Link building can be an effective way to improve your website’s search engine optimisation (SEO) and rank, which can increase traffic to your site.
It is important to note that not all links are created equal. In order for a link to be beneficial, it should come from a high-quality website that is relevant to your own. Link building can be a time-consuming process, but it can be well worth the effort if done correctly.
There are many different ways to build links, but some of the most common include guest blogging, directory submissions, and social media promotion. By taking the time to build quality links, you can see a significant improvement in your website’s performance.
We provide a link building service that provides quality and relevance to your product or service. These links are powerful and have very high authority. Contact us to find out more.
Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers. When done correctly, social media marketing can be an effective way to boost brand awareness, drive traffic to your website, and build customer loyalty.
Even though you can get traffic to your website and offers from these sites, be aware that only 4% of visitors to websites come from social media. That is the TOTAL traffic from every source! Facebook covers 70% of that 4%, so a good content strategy for engagement is a requirement.
There are a few key things to keep in mind if you want your social media marketing campaign to be successful.
First, it’s important to have a clear strategy in place. What are your goals for social media marketing, and how will you measure success?
Second, make sure you’re creating content that is interesting and engaging. No one wants to read a sales pitch masquerading as an article or blog post.
Third, be responsive to comments and questions. Social media is all about building relationships, so make sure you’re taking the time to interact with your followers on a regular basis.
By following these simple tips, you can set your business up for social media marketing success.
Because Social Media Marketing can take time, we offer a service to post out to your platforms of choice for you. Call us to find out more!
Press release writing is a skill that can be mastered with practice. A press release is an important tool for getting the word out about your business, and it can be a great way to generate publicity.
Writing a press release is not as simple as just throwing together a few sentences. There are certain elements that must be included in order for a press release to be effective. The headline should be catchy and attention-grabbing, and the body of the press release should be clear and concise.
In addition, the press release should be newsworthy, providing information that is of interest to the media. With a little care and attention, anyone can learn to write a great press release.
The best press releases are written using a proven formula. We have a system to write an effective press release that is accepted and published a vast majority of the time. You fill in an online form with various information about your news and we do the rest!
Content writing is a form of writing that focuses on creating informative, relevant, and engaging content for an audience. Content writing is often used in the context of SEO.
As you should now know, SEO is the process of optimising a website for search engines with the goal of earning higher web traffic levels and improving the visibility of the site. One way to optimise a website for SEO is to create high-quality content that is keyword-rich and targeted at the audience that the site is trying to attract.
Content writing for SEO purposes often includes incorporating keywords into the text in a way that sounds natural and flows well. In addition, content writers may also need to consider other factors such as the overall structure of the website, link building, and social media engagement.
Content writing is an important part of SEO because it helps to make a website more visible and attractive to potential visitors.
We use content writing as part of our SEO and Web Design services, but we can also write valuable and high quality content for you too! Call us to find out how!
Technical SEO refers to the process of optimising a website for the purpose of improving its search engine rankings. It is a vital subset of SEO.
Technical SEO includes aspects such as site structure, HTML code, server configuration, mobile optimisation, and site load speed. The goal of Technical SEO is to improve a website’s visibility in search engine results, with the ultimate goal being to drive more traffic to the site.
Technical SEO can be broken down into two main categories: on-page optimization and off-page optimization.
On-page optimization refers to factors that are within a website’s control, such as the title tags and meta descriptions.
Off-page optimization, on the other hand, refers to factors that are outside of a website’s control, such as link building and social media engagement.
Technical SEO is an important part of any comprehensive SEO strategy, and it should be given careful consideration by all businesses that want to improve their search engine rankings.
To ensure your technical seo is in tip top shape, why not give us a call?
Above are all the aspects required to carry out a successful web design project. The difference with web design is literally the “design” aspect of it.
The “look” of a website matters, but the most important thing is the content. The content gets the website found, the design adds to the experience of the viewer. In today’s world the design is important, but it should never distract away from the message of the website so that it’s relevant to search and also appealing to the end user, so they reach a buying decision.
We take all these things into consideration when building any website for a client and include them is every section of the process. Contact us to find out how we can help you have a successful website.
Business marketing and branding is essential for any business that wants to find success in today’s competitive marketplace. Marketing helps to create awareness of your business and its products or services, while branding helps to differentiate your business from the competition. Both marketing and branding should be tailored to your target audience and should be designed to reflect the unique character of your business.
Local businesses have an advantage when it comes to marketing and branding, as they can connect with their local community in a way that larger businesses cannot. By supporting local events, sponsoring local sports teams, and advertising in local media, local businesses can create a strong connection with their target market. This connection can lead to increased brand recognition and loyalty, which are essential for long-term success.
If you struggle with this, we can help you with an affordable solution to building your brand both on and offline. Contact us to find out more about how we can help you.
Coventry is a city in central England. It’s known for the medieval Coventry Cathedral, which was left in ruins after a WWII bombing. A 20th-century replacement, with abstract stained glass, stands beside it. The collection at the Herbert Art Gallery & Museum includes paintings of local heroine Lady Godiva. A statue of her, naked on horseback, is nearby. The 14th-century St. Mary’s Guildhall has a vaulted crypt. ― Google
Birmingham is a major city in England’s West Midlands region, with multiple Industrial Revolution-era landmarks that speak to its 18th-century history as a manufacturing powerhouse. It’s also home to a network of canals, many of which radiate from Sherborne Wharf and are now lined with trendy cafes and bars. In the city centre, the Birmingham Museum and Art Gallery is known for pre-Raphaelite masterpieces. ― Google
Wolverhampton is a city in central England. The 19th-century Wolverhampton Art Gallery has collections from Old Master paintings to locally made steel jewellery. West, Wightwick Manor and Gardens is known for its William Morris interiors and landscaping. Arts & Crafts–style furnishings and Pre-Raphaelite art feature at Bantock House Museum. Nearby, Victorian-era West Park has a lake, bowling green and conservatory.― Google
Leicester is a city in England’s East Midlands region. Leicester Cathedral, where Richard III was reinterred in 2015, has stood at the city’s heart for over 900 years. Close by, the King Richard III Visitor Centre tells the story of the king’s life and death and displays his original burial site. The ruins of Leicester Castle, where Richard III spent some of his last days, lie in Castle Gardens, near the River Soar. ― Google
Rugby is a market town in eastern Warwickshire, England, close to the River Avon. In 2020 its population was estimated at 77,286, making it the second-largest town in Warwickshire. It is the main settlement within the larger Borough of Rugby which has a population of 108,935. Wikipedia ― Google
Warwick is a town on the River Avon, in England’s West Midlands region. It’s known for the medieval Warwick Castle, founded by William the Conqueror. The Collegiate Church of St. Mary has a tower with city views and a Norman crypt. The timber-framed buildings of 14th-century Lord Leycester Hospital cluster by the city’s West Gate. The St. John’s House Museum is housed in a Jacobean mansion with gardens. ― Google
Leamington Spa is a town in central England. Set on the winding River Leam, it’s known for its Regency architecture and broad boulevards. The colonnaded Royal Pump Rooms, a 19th-century bathhouse, now houses the Leamington Spa Art Gallery and Museum. It includes a local history gallery and an original hammam, or cooling room. Jephson Gardens is a park with formal flowerbeds and a glasshouse for tropical plants. ― Google
BE Marketing & SEO is a leading digital agency in Coventry. Offering a wide range of marketing services, to help improve both local and national presence. Book a FREE Consultation today!